With over 20 years of experience in the consumer packaged goods (CPG) industry, James Roberts is a seasoned executive who has built, launched, and scaled multiple beverage and CPG brands from concept to shelf. His expertise spans the entire product lifecycle — from idea incubation and product formulation to go-to-market strategy, national distribution, and retail execution.
James has worked directly with founders, family offices, and investor-backed ventures, often serving as the key architect behind successful brand launches that now appear in convenience stores, supermarkets, and national chains.
His approach is hands-on, strategic, and built on real-world execution — not theory. James leverages a deep bench of trusted formulators, designers, co-packers, and distributors, ensuring that every brand he touches is not just compliant and beautiful, but scalable and built for market traction.
Today, James offers a range of turnkey development packages that allow founders, influencers, investors, and visionaries to bring new CPG products to life — with speed, precision, and industry insight that only decades of experience can deliver.
“I’m not here to sell you on your idea — you already believe in that. I’m here to turn your idea into a real, revenue-generating product with the systems and partners to grow it.”
