Build a Real Brand, Not Just a Product
Every great brand starts with belief. If you have the fire, I’ll help you fuel it into something real.
We champion the bold to achieve the extraordinary.
We are not here to sell you on your Idea you must already believe in your idea before you come to me.
I’m here to make your idea a reality.
James Roberts
Principal Producer, Top CPG Consultants
Trusted by Founders. Backed by Results.
You don’t just get advice. You get strategy, systems, and execution — built around your product and market
A Proven Expert in Beverage & CPG Startups
- 20+ years as a high-level executive in the CPG beverage space
Specializing in brand launches, funding, product development, and market entry. - Brands placed in retail, DTC, and B2B channels across the U.S.
- Access to vetted formulators, co-packers, designers, distributors, and investors
Our Packages
Founders Launch Package
Launch a lean, shelf-ready product with confidence.
Perfect for new founders or small teams with a great idea and seed capital. We turn your concept into a real, sellable product — formulation, branding, compliance, and a launch-ready game plan.
Perfect for: First-time founders, DTC startups, restaurant owners building a brand extension.
What’s Included
Brand Discovery & Strategy
- Market scan & concept positioning
- 2–3 brand name and positioning options
Product Development
- 1 formulation + 3 refinements
- Ingredient sourcing and shelf-life strategy
Label & Packaging
- FDA/USDA compliant label design (1 SKU)
- Package sourcing with up to 2 vendor quotes
Go-to-Market Plan
- Pricing, margin, and lean retail/DTC strategy
- Launch checklist and budget planner
Investor-Ready Tools
- 1 pitch deck template
- Founders Funding Toolkit (BONUS)
Exclusive Access
- James’ vetted vendor network (formulators, co-packers, printers)
- Rolodex Access Pass – curated supplier & service contacts
Support
- 12 months of ongoing executive advisory with James
- Brand Performance Dashboard (BONUS)
- Founders Vault Toolkit (templates, trackers, intros)
Accelerator Package
Go to market fast—with a multi-SKU brand and retail-ready tools.
This is the full startup launch pad. Get professional branding, multi-channel launch strategy, working product, and access to buyers and brokers.
Perfect for: Funded startups, growth-stage DTC brands, celebrities or influencers launching products.
What’s Included
Brand Identity & IP
- Full branding system (logo, color, packaging templates)
- 3 custom SKU designs
- Trademark readiness review
Product Development
- Up to 3 formulations (functional drinks, malt, spirits, supplements, etc.)
- Nutrition panel, QA process, and shelf-stability guidance
- Small-batch prototype run (100–200 units) for sampling
Go-to-Market Execution
- DTC + retail playbook with pricing models
- Regional broker/distributor onboarding support
- 2 verified retail buyer introductions
Digital Setup
- Shopify-ready ecommerce site
- Amazon-ready image set & product mockups (BONUS)
Funding & Pitch Support
- Pro-forma + 3-year financial projection model
- Investor pitch coaching session (BONUS)
Support
- 6 months of advisory sessions
- Brand Launch Tracker dashboard
- Founders Resource Vault (BONUS)
Empire Builder Package
A fully-built, investor-ready CPG company—designed for national scale.
This is a white-glove, top-to-bottom solution. We don’t just build a product — we build your company, team, and roadmap to scale. Ideal for venture-backed brands or serious investors looking for a turnkey launch.
Perfect for: Serial entrepreneurs, investor-backed ventures, international brands entering the U.S. market.
What’s Included
Complete Brand Architecture
- In-depth consumer & category analysis
- Full logo system + packaging suite (up to 6 SKUs)
- Trademark filing & legal support
Advanced Product Development
- Up to 6 custom formulations with pilot runs
- Product claims vetting + regulatory compliance
- Co-manufacturer sourcing + contract negotiation
Sales & Distribution
- Sales team structure + incentive comp plan
- 5 retail buyer introductions or broker meetings
- Chain pitch decks and sell sheets
Marketing Campaign
- 90-day influencer & PR launch plan
- Paid ads & social content roadmap
- Digital shelf image assets (photo + video)
Operations Infrastructure
- Shopify buildout with subscriptions
- Inventory & 3PL setup
- Bookkeeping, taxes, and compliance guidance
Exclusive Access
- Rolodex Access Pass – premium supplier introductions
- Brand Partnership Strategy Plan (BONUS)
Support
- 6 months of advisory sessions
- Brand Launch Tracker dashboard
- Founders Resource Vault (BONUS)
Why Hiring a CPG Consultant Increases Your Speed to Market — and Saves You Money
Bringing a new product to market in the consumer packaged goods (CPG) industry is complex — and costly if you take the wrong steps. That’s where Top CPG Consultant comes in.
Faster Speed to Market
Our experience means we already know what works and what doesn’t. Instead of wasting months (or years) figuring it out yourself, we help you:
- Avoid trial-and-error delays
- Connect directly to trusted formulators, co-packers, and distributors
- Ensure your product is retail-ready from day one
- Launch with a strategy, not just hope
Time saved is money earned — and we help you get to revenue faster.
Avoid Expensive Pitfalls
Most startups make the same costly mistakes — bad packaging decisions, poor cost structures, hiring the wrong people, or launching without a sales plan. We help you avoid all that by:
- Building your pricing and margins correctly from the start
- Ensuring compliance with FDA and label laws
- Guiding you through realistic timelines and budgets
- Steering you clear of unreliable vendors and brokers
Because we’ve done this countless times, we know where the landmines are — and how to avoid them.
Label & Packaging
t Top CPG Consultant, we turn confusion into clarity, chaos into execution. You get:
- A clear roadmap to launch
- Accountability from a team that’s been there
- Strategic guidance backed by real-world results
We don’t just help you build a product — we help you build a business that lasts.
Already Have a Brand? Let’s Turn It Into a Product Line That Builds Wealth
If you already have a brand, platform, or loyal customer base, you’re sitting on untapped potential. At Top CPG Consultant, we specialize in helping influencers, entrepreneurs, and business owners extend their brand into consumer packaged goods that align with their mission — and grow their bottom line.
Brand & Business Evaluation
Strategic Product Ideation
Full-Service Execution
Step 1: Brand & Business Evaluation
We start with a deep dive into your current business to understand:
- Your audience and customer behaviors
- Core brand values and visual identity
- Current revenue streams and scalability
- Gaps and opportunities for product creation
- Channels where you already have trust and influence
Whether you’re a fitness coach, restaurant owner, beauty professional, or social media brand — we look at what’s working and where we can add value through products that sell themselves.
Step 2: Strategic Product Ideation
Based on your brand and customer profile, we create a CPG product strategy that makes sense. Examples might include:
- A wellness coach launching a supplement line
- A chef creating a signature spice blend or sauce
- A stylist introducing a curated line of beauty products
- A gym owner releasing hydration drinks or protein snacks
The goal is to create high-margin, retail-ready products that extend your brand, drive repeat sales, and give your business additional revenue streams without sacrificing focus.
Step 3: Full-Service Execution
We don’t just hand you an idea — we build it out:
- Product development & sourcing
- Packaging & branding
- Pricing & cost modeling
- Sales channels & distribution
- Launch strategy & retail placement
All backed by decades of CPG experience — we know what works and how to move fast.
Turn Your Brand Into a Scalable Product Business
You’ve already done the hard part — building a name people trust. Now let us help you monetize that trust through shelf-ready products that grow your revenue and increase the lifetime value of your customers.
Let’s turn your brand into a CPG empire.
Frequently Asked Questions
What does Top CPG Consultant do?
Top CPG Consultant helps entrepreneurs, brand owners, and investors successfully develop, launch, and scale Consumer Packaged Goods (CPG) brands. From idea to execution, we guide clients through every stage — including product development, branding, go-to-market strategy, distribution, and retail execution.
Who do you work with?
We work with:
- Startup founders launching their first product
- Emerging brands ready to expand into new markets
- Established companies seeking innovation or operational support
Investors looking to build or support CPG portfolios
What categories do you specialize in?
While we have deep expertise in beverages, our experience spans:
- Functional and better-for-you foods
- Snacks and shelf-stable items
- Nutritional products and supplements
- Personal care and wellness brands
- Alcoholic and non-alcoholic beverages
What services do you offer?
We offer end-to-end and à la carte consulting services, including:
- Product ideation, formulation, and packaging design
- Brand development and storytelling
- Sales, marketing, and promotional strategy
- Distribution planning and execution
- Retailer onboarding and sales management
- Regulatory compliance (FDA, label, trademark)
- Financial modeling, cost structure, and margin analysis
- Team training and market support
Do you offer brand development packages?
Yes. We offer tiered brand development packages designed for:
- Startups needing foundational support
- Growth-stage brands preparing for retail or wholesale
- Scalable brands looking to expand into national or international markets
Custom packages are available and tailored to your product stage and goals.
What territories do you serve?
We serve clients across the United States and internationally. Our team has experience launching and managing brands in:
- Major U.S. markets including NY, NJ, CA, FL, TX, and Midwest
- Canada, the Caribbean, Latin America, and parts of Asia and Europe
We help brands navigate export/import regulations and scale globally.
Can you help me get into stores?
Yes. We help with:
- Distribution setup (DSD, wholesale, broker, or direct)
- Retail pitch support and placement strategy
- Account management and sales team training
- Ongoing retail execution, data tracking, and marketing support
We also use a market incubation process that tests your brand in key retail environments before scaling.
Can you assist with funding or investor readiness?
Absolutely. We:
- Build investor-ready business plans and financial models
- Create pitch decks and ROI projections
- Help structure brand equity and negotiate with funders
- Prepare you to meet with strategic or financial investors
How long does your process take?
Every brand is different. Depending on your starting point, full development and market introduction can take 90 to 180 days, followed by optional scale-up and support phases. We tailor timelines to your needs.
What makes Top CPG Consultant different?
We’re not just advisors — we’re operators with decades of experience. We’ve launched real products, built brands from scratch, scaled them nationally, and understand the retail and distribution landscape from the inside out. We don’t just give advice — we build brands that win.
How can I get started?
Email us at info@topcpgconsultant.com or visit www.topcpgconsultant.com to schedule a consultation. We’ll walk you through the next steps and see if we’re the right partner to build your brand.