Build a Real Brand, Not Just a Product
Every great brand starts with belief. If you have the fire, I’ll help you fuel it into something real.
We champion the bold to achieve the extraordinary.
We are not here to sell you on your Idea you must already believe in your idea before you come to me.
I’m here to make your idea a reality.
James Roberts
Principal Producer, Top CPG Consultants
Trusted by Founders. Backed by Results.
You don’t just get advice. You get strategy, systems, and execution — built around your product and market
A Proven Expert in Beverage & CPG Startups
- 20+ years as a high-level executive in the CPG beverage space
Specializing in brand launches, funding, product development, and market entry. - Brands placed in retail, DTC, and B2B channels across the U.S.
- Access to vetted formulators, co-packers, designers, distributors, and investors
Our Packages
Founders Launch Package
Launch a lean, shelf-ready product with confidence.
Perfect for new founders or small teams with a great idea and seed capital. We turn your concept into a real, sellable product — formulation, branding, compliance, and a launch-ready game plan.
Perfect for: First-time founders, DTC startups, restaurant owners building a brand extension.
What’s Included
Brand Discovery & Strategy
- Market scan & concept positioning
- 2–3 brand name and positioning options
Product Development
- 1 formulation + 3 refinements
- Ingredient sourcing and shelf-life strategy
Label & Packaging
- FDA/USDA compliant label design (1 SKU)
- Package sourcing with up to 2 vendor quotes
Go-to-Market Plan
- Pricing, margin, and lean retail/DTC strategy
- Launch checklist and budget planner
Investor-Ready Tools
- 1 pitch deck template
- Founders Funding Toolkit (BONUS)
Exclusive Access
- James’ vetted vendor network (formulators, co-packers, printers)
- Rolodex Access Pass – curated supplier & service contacts
Support
- 12 months of ongoing executive advisory with James
- Brand Performance Dashboard (BONUS)
- Founders Vault Toolkit (templates, trackers, intros)
Accelerator Package
Go to market fast—with a multi-SKU brand and retail-ready tools.
This is the full startup launch pad. Get professional branding, multi-channel launch strategy, working product, and access to buyers and brokers.
Perfect for: Funded startups, growth-stage DTC brands, celebrities or influencers launching products.
What’s Included
Brand Identity & IP
- Full branding system (logo, color, packaging templates)
- 3 custom SKU designs
- Trademark readiness review
Product Development
- Up to 3 formulations (functional drinks, malt, spirits, supplements, etc.)
- Nutrition panel, QA process, and shelf-stability guidance
- Small-batch prototype run (100–200 units) for sampling
Go-to-Market Execution
- DTC + retail playbook with pricing models
- Regional broker/distributor onboarding support
- 2 verified retail buyer introductions
Digital Setup
- Shopify-ready ecommerce site
- Amazon-ready image set & product mockups (BONUS)
Funding & Pitch Support
- Pro-forma + 3-year financial projection model
- Investor pitch coaching session (BONUS)
Support
- 6 months of advisory sessions
- Brand Launch Tracker dashboard
- Founders Resource Vault (BONUS)
Empire Builder Package
A fully-built, investor-ready CPG company—designed for national scale.
This is a white-glove, top-to-bottom solution. We don’t just build a product — we build your company, team, and roadmap to scale. Ideal for venture-backed brands or serious investors looking for a turnkey launch.
Perfect for: Serial entrepreneurs, investor-backed ventures, international brands entering the U.S. market.
What’s Included
Complete Brand Architecture
- In-depth consumer & category analysis
- Full logo system + packaging suite (up to 6 SKUs)
- Trademark filing & legal support
Advanced Product Development
- Up to 6 custom formulations with pilot runs
- Product claims vetting + regulatory compliance
- Co-manufacturer sourcing + contract negotiation
Sales & Distribution
- Sales team structure + incentive comp plan
- 5 retail buyer introductions or broker meetings
- Chain pitch decks and sell sheets
Marketing Campaign
- 90-day influencer & PR launch plan
- Paid ads & social content roadmap
- Digital shelf image assets (photo + video)
Operations Infrastructure
- Shopify buildout with subscriptions
- Inventory & 3PL setup
- Bookkeeping, taxes, and compliance guidance
Exclusive Access
- Rolodex Access Pass – premium supplier introductions
- Brand Partnership Strategy Plan (BONUS)
Support
- 6 months of advisory sessions
- Brand Launch Tracker dashboard
- Founders Resource Vault (BONUS)